Saturation Mailing is the process of sending one piece of mail to everyone located in a USPS ZIP Code. Click2Mail sells saturation mailing lists. Please contact Click2Mail customer support for additional information about the purchase of these lists. We can be reached at 866-665-2787 or support@click2mail.com. Our hours of operation are Monday - Friday, 9 AM to 8 PM Eastern. 

There's a difference! Direct Marketing is used to generate an immediate inquiry or order. Advertising is used to build image, loyalty or awareness. The purchase or order is delayed. 

According to the Direct Marketers Association, there are three major things that make a direct marketing campaign successful, and they are: 1. List (40%) - Target the correct market. Make sure you send your direct mail to people who want your product. You can have best offer and the most beautiful postcard in the world, but if you send it to a segment of the population who doesn't need it, the campaign will fail.

These are a few marketing tips to keep in mind when you begin a direct mail campaign: 1. Do your research. You should know ahead of time who your potential customers are and why they want and need to buy your product. 2. Increase your response rate by including a courtesy reply envelope. 3. Most businesses get 80% of their sales from 20% of their customers. Know who your customers are so you can target others like them.

There are certain fonts that are better for printed direct mail pieces. These fonts are known as "serif" fonts. Serif fonts have feet on the bottom of the letters. The feet on the bottom of the letters prompt the eye to move to the next letter. Serif fonts include: Times New Roman, courier, georgia, times, For web marketing, "sans serif" fonts are preferred because different monitors and resolutions can impact the clarity of those feet.

Studies have shown that black ink on white paper is more easily read by people. The table below shows you how different ink colors on white paper were rated.