The mailing list databases contain millions of records.  It's a good idea to identify your target audience before you purchase a mailing list.  Before you purchase a list of new prospects, consider your current customers.  Learn everything you can about them.  Once you have this information you can begin to build a picture of your best prospective customer.  Here are some good questions you can ask yourself about you current customers that will help you obtain a targeted mailing list:

1.  Who am I selling to?
2.  Who are my best customers?  Why?
3.  Geographic - Where do they live?
4.  Demographic - What characteristics do they share?  Age, income, gender, etc.

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