Address Change Rate
Address lists go bad!
Consumer lists: 17 - 19% of the population moves. 7 - 8% experience other changes such as death, marriage and divorce. This means up to 25% of the population goes from one place to another per year!
Business Lists: Business lists change for other reasons. 34% acquire new hires, 16% change location and 6% experience title changes. This means up to 56% of business contacts and addresses are bad within a year!
If you're concerned about the accuracy of your list, there are a few things you can do to increase chances of delivery. Call Customer Support at 866-665-2787 to inquire about simplified address formatting or aquiring a new, up to date mailing list.